Deeva's Brows & Lashes

YOU DON'T HAVE BAD

EYEBROWS.

NO ONE DOES

WHAT BEGAN’

as a small brow threading salon has grown into a thriving salon chain—and a movement. As the pioneers of eyebrow threading in Mississippi, we didn’t just introduce an ancient art form to a new audience—we helped rewrite the rules.

Literally.
We played a pivotal role in changing state legislation, eliminating the requirement for an esthetician license to practice threading. Because shaping eyebrows shouldn’t require a permission slip—it should require skill, dedication, and respect for tradition.

Today, we proudly bring the authentic art of eyebrow threading to communities across the country. Through our company’s culture exchange program, we're also training a new generation of American threaders, who carry this skill forward with equal respect, and pride.This isn’t just beauty—it’s legacy work. And we're just getting started.

Our Vision

To bring consistency, authenticity, and accessibility to the brow, lash, and premium hair extension industry—one small town at a time. We’re here to eliminate the guesswork, the ghosting, and the endless bookings by delivering high-quality, walk-in beauty services from seasoned experts and so convenient you could get a full glow-up between grocery aisles

Our Roles

Deeva exists to make beauty services smarter, simpler, and more personal. We operate threading salons and grooming studios in convenient retail spaces like Walmart—no bookings, no waiting games. Our threading artists have real experience (10+ years, not 10 minutes on TikTok), and we back it with consistency across locations. We also offer premium Indian Remy hair extensions customers can actually touch and test in-store—because beauty shouldn’t be a mystery box. And with our new line of skincare and makeup essentials, we’re keeping beauty routines affordable, real, and rooted in everyday needs. Whether it’s threading, lashes, or hair, we bring pro-level beauty to small towns with big standards.

Our Team & Moments